The Color Run 5k
Looks like fun, right? So a friend of mine and myself got swept off our feet when we learn about this "happiest 5k on the planet" almost 2 months ago and immediately decided that we wanted to sign up. But to our disappointment, Massachusetts is not on their tour list. Yet we found two other possible similar races: Color Vibe 5k and Splash of Color 5k. Without hesitation, we started our comparison research between them looking for the best race to get ourselves rainbow-painted.
It didn't take long for us to decide that we are going to Splash of Color 5k because it's a better timing. But till today, I still think Color Vibe 5k might be more fun. And my opinion is strongly influenced by their social profile.
First I went to their website. Splash of Color's homepage is simply designed with a banner, a documentary video of the race in Marlboro, and a piece of publicity material for the up-coming race in Worcester with registration link on the right. Color Vibe 5k's homepage is far more catchy. The flash banners present great photos taken at the race with their slogan designs: "We Bring the Party""Get Colorful!""Get Healthy""The Most Color Fun-filled Day of Your Life""Be VIBE-rant""Crazy Fun""So Much Fun!""Color Blast". Below the banners is a map and a table showing all the event times, locations, registration information for this year, which makes registration so much easier. Since this kind of paint race is targeting young people, Color Vibe's website has definitely done a better job in catching eyes.
Then I went on YouTube. Surprisingly Splash of Color only has this one official video and some other documentaries that are produced by participants, but none succeed in gaining my interest. And here's the official video of Color Vibe 5k which makes it look so cool!
So for those who are trying to decide which one to go to (since they all come to Worcester), Color Vibe's YouTube profile is without a doubt more appealing. After all, young people love doing things that are either cool or would make them look cool.
I also went to their Facebook pages. Facebook seems to be the only social media that Splash of Color is using for marketing and promotion. They have 924 Likes while Color Vibe's page has 808k. It's a huge difference but I wouldn't doubt since Color Vibe's mastering not just their Facebook page but also Twitter, Pinterest and Instagram. According to the research result from Li and Bernoff's Groundswell, winning in a world transformed by social technologies, 58% of the participation in groundswell activities are visiting social network sites, and 48% are watching video from other users. And thus having a good social media profile with well-produced videos and images (obviously people love virtual posts much more than just words), is critical when it comes to social media marketing and branding.
Additionally, Color Vibe has paid Facebook to have their ads delivered to their target customers' Facebook page. This could really boost their social media campaign if they have a clear vision of their target group. And I think they do. So this investment is definitely worthy, as Groundswell has pointed out, this is "simple online economics: on the Internet, traffic equals money".
There are too much to talk about when it comes to how to create a great social media profile and my brief comparison of these two races' social media profile is barely a quick peek into the bunny hole. But one thing is very clear to me: social media profile makes a difference in how people think about you and your brand. Just ask yourself a simple question: have you ever make any decision under the influence of any social media?
It didn't take long for us to decide that we are going to Splash of Color 5k because it's a better timing. But till today, I still think Color Vibe 5k might be more fun. And my opinion is strongly influenced by their social profile.
First I went to their website. Splash of Color's homepage is simply designed with a banner, a documentary video of the race in Marlboro, and a piece of publicity material for the up-coming race in Worcester with registration link on the right. Color Vibe 5k's homepage is far more catchy. The flash banners present great photos taken at the race with their slogan designs: "We Bring the Party""Get Colorful!""Get Healthy""The Most Color Fun-filled Day of Your Life""Be VIBE-rant""Crazy Fun""So Much Fun!""Color Blast". Below the banners is a map and a table showing all the event times, locations, registration information for this year, which makes registration so much easier. Since this kind of paint race is targeting young people, Color Vibe's website has definitely done a better job in catching eyes.Then I went on YouTube. Surprisingly Splash of Color only has this one official video and some other documentaries that are produced by participants, but none succeed in gaining my interest. And here's the official video of Color Vibe 5k which makes it look so cool!
So for those who are trying to decide which one to go to (since they all come to Worcester), Color Vibe's YouTube profile is without a doubt more appealing. After all, young people love doing things that are either cool or would make them look cool.
I also went to their Facebook pages. Facebook seems to be the only social media that Splash of Color is using for marketing and promotion. They have 924 Likes while Color Vibe's page has 808k. It's a huge difference but I wouldn't doubt since Color Vibe's mastering not just their Facebook page but also Twitter, Pinterest and Instagram. According to the research result from Li and Bernoff's Groundswell, winning in a world transformed by social technologies, 58% of the participation in groundswell activities are visiting social network sites, and 48% are watching video from other users. And thus having a good social media profile with well-produced videos and images (obviously people love virtual posts much more than just words), is critical when it comes to social media marketing and branding.Additionally, Color Vibe has paid Facebook to have their ads delivered to their target customers' Facebook page. This could really boost their social media campaign if they have a clear vision of their target group. And I think they do. So this investment is definitely worthy, as Groundswell has pointed out, this is "simple online economics: on the Internet, traffic equals money".
There are too much to talk about when it comes to how to create a great social media profile and my brief comparison of these two races' social media profile is barely a quick peek into the bunny hole. But one thing is very clear to me: social media profile makes a difference in how people think about you and your brand. Just ask yourself a simple question: have you ever make any decision under the influence of any social media?
good analysis! These type of runs look like so much fun and definitely appeal to a younger audience so social media is super important! I like how you explored a few outlets and I think what you said makes a lot of sense! I want to do one.
ReplyDeleteThis is really interesting! I definitely agree that the social media profiles of different organizations have a dramatic impact on how well the company thrives. It is obvious through your analysis that Color Vibe has done a better job at attracting attention in the social media environment purely from the comparison of how many "likes" they have.
ReplyDeleteIt is so good! The social media profiles are absolutely making things different. I know the color run from my roomie's profile picture and then I saw the Facebook Page and friends' shares about it. Color Run choose a good way to market itself by using social media. The social media reach to people by using different ways and all social media influence people every day.
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